Enhanced Animated GIFs
These captivating GIFs are crafted to amplify seasonal celebrations such as Easter, Valentine’s Day, Holidays, New Years, alongside other pivotal Amazon marketing initiatives spanning from 2021 to 2023.
Elevated Photography Art Direction
Meticulously crafted shot lists and illustrations detail photography concepts, facilitating seamless communication of creative ideas to stylists, photographers, and producers. This results in stunning and purposeful photography.
Amazon Fresh - Event Styleguides
As the Art Director of Photography & Events for Amazon Fresh, I was responsible for developing the color palette, crafting the style guide, composing shot lists, and overseeing photoshoots. Furthermore, I collaborated with marketing, category managers, retail teams, and leadership to establish an event aesthetic that distinguished itself from previous years while aligning with the overarching brand expression and standards of Amazon retail.
The objective of these photoshoots was to capture compelling imagery showcasing seasonal products and recipes. These visuals were intended for utilization in online marketing, in-store signage, and print mailers promoting the event.
Special thanks: Taylor Smith (Food stylist), Bruce E Schlehuber (Photographer), Dave Doucette (Image editing) Marisel Salazar (copy writer), Taylor Smith (Food stylist), Bruce E Schlehuber (Photographer), Dave Doucette (Image editing)
Amazon Fresh - Photoshoots
Germany, Pickup & Delivery
In my role as Art Director, I was responsible for drafting the shot list, developing a comprehensive style guide for kickoff and planning purposes, directing the photography sessions alongside photographers and stylists, and coordinating closely with the German marketing team, category managers, retail leads, and leadership.
Special thanks: Taylor Smith (Food stylist), Bruce E Schlehuber (Photographer), Dave Doucette (Image editing) Clemence Marie Justine de Lafosse (Studio producer), Sebastian-Bogdan Stoleru (Image editing), Steve Rizzo (Photographer), Sebastian Ellguth (Marketing lead)
Amazon Fresh - Easter Styleguide
The objective of these photoshoots was to capture heroic imagery showcasing seasonal products and recipes intended for use in online marketing, in-store signage, and print mailers advertising Easter.
Special thanks: Taylor Smith (Food stylist), Bruce E Schlehuber (Photographer), Dave Doucette (Image editing) Marisel Salazar I(copy writer), Andres Felipe Vega Arce (Production Artist), Taylor Smith (Food stylist), Bruce E Schlehuber (Photographer), Dave Doucette (Image editing)