Product Launch & Art Direction

Project Overview: In 2019, Clarisonic launched its first ever Exfoliating Brush Head and Exfoliating Peel Treatment. As Art Director, my goal was to tell a visual narrative that supported its clinical claims and functions - in a beautiful way. Taking its main benefits (gentle, effective, convenient to use, skin brightening) to create heroic imagery that heroized the product.

Messaging overview: As effective as a professional peel, but in the comfort of your own home

Product Keywords: Renewal, age defying, glowing skin, clean, timeless, clinical, prestige, heroic

Imagery Art Direction

Digital-Email-Social

Final Imagery

Clarisonic.com homepage

Additional hero banners

Social Art Direction

Channel Objective: Highlight Clarisonics range of devices, brush heads and skincare benefits (anti-aging, facial message, under eye de-puffing, exfoliating…etc) in a fun and approachable way. Imagery was aimed to be realistic yet still aspirational, relatable, and support partnerships between 3rd party brands and Clarisonic.

Key words: Clean, bright, romantic, relatable

Email templates

Channel Objective: Design emails that were attention grabbing, relayed product information clearly and drive CTR & basket building.