Photography Art Direction
For every photoshoot, I meticulously craft shot lists detailing photography concepts, facilitating seamless communication of creative ideas to stylists, photographers, and producers. This results in stunning and purposeful photography.
Signature Select Dumpling Sauces
Water Front Bistro Crab Meat
Signature Select Balsamic Vinegars
Photography Process
Following the initial art direction, I work with food stylists and photographers to capture the perfect composition and lighting for the hero product. This collaboration extends to post-production editing, where I provide notes to enhance the final image before it's placed on packaging, overseeing the process from start to finish.
On set composition and arrangement work in progress
Post production final, after editing notes
Final image in packaging layout
On set prop discussion and selection with stylists
On set composition and arrangement
Final image in packaging layout
On set selection of drips for final syrup composition
Final edited image
Final image in packaging layout
Photography
The primary goal is to capture captivating imagery highlighting the heroic potential of the product, perfectly tailored for its packaging. The below imagery showcases a range of imagery spanning grocery categories, cuisines, and themes.
Packaging Photography
As Art Director, I oversaw photography for the Albertson brands Signature Select, Waterfront Bistro, and O Organics. This entails skillfully capturing top-tier images of recipes & products specifically intended for use on packaging.
These images require careful attention to detail, as they are crafted to highlight the product's most enticing attributes, including its texture, color, and freshness, ensuring its appeal to consumers.
Special thanks: Jeff Warren (VP of Photography at PureRed), Mats Bodin (photographer), Nadim Sabella (photographer), Jesus Aguilar (photographer), Dan Becker (Food stylist), Heidi Gintner (food stylist), Julie Smith (food stylist), Andrea Lucich (food stylist), Nicole Smith (Studio Producer), George Harding (Creative Director) and many more!